Consumer Control and Empowerment: A Primer
نویسندگان
چکیده
This paper introduces consumer empowerment as a promising research area. Going beyond lay wisdom that more control is always better, we outline several hypotheses concerning (a) the factors that influence the perception of empowerment, and (b) the consequences of greater control and the subjective experience of empowerment on consumer satisfaction and confidence.
منابع مشابه
48P. User-Generated Content and Perceived Control: A Pilot Study of Empowering Consumer Decision Making
There is growing interest in understanding of how User-Generated Content (UGC) empowers online consumer behavior. In this paper, we explore the relationships between Consumer Empowerment and Perceived Control (mediated by Self-Efficacy) over the decision making process using UGC. The results of this study reveal that Perceived Control has an influence on intention to use UGC. The findings also ...
متن کاملWhen does Consumer Empowerment Lead to Satisfied Customers? Some Mediating and Moderating Effects of the Empowerment-Satisfaction Link
Technological advances increasingly provide marketers with the opportunity to empower consumers. Consumer empowerment is a positive subjective state evoked by consumer perceptions of increasing control. As a positive state, increasing consumer empowerment should be associated with increasing consumer satisfaction. If such a relationship exists, it may be influenced by a number of contextual var...
متن کاملImpact of consumer empowerment on online trust: An examination across genders
a r t i c l e i n f o Consumer empowerment is a psychological construct related to the individual's perception of the extent to which he/she can control the distribution and use of his/her personally identifying information. It has been argued to have an impact on consumers' privacy concerns and trust in e-commerce. However, very little is known about the difference in male and female perceptio...
متن کاملConsumer empowerment versus consumer populism in healthcare IT
Institutions, providers, and informaticians now encourage healthcare consumers to take greater control of their own healthcare needs through improved health and wellness activities, internet-based education and support groups, and personal health records. The author believes that "untethering" all of these activities from provider-based record systems has introduced a form of unhealthy consumer...
متن کاملMapping consumer power: an integrative framework for marketing and consumer research
Purpose – To help shape a more cohesive research program in marketing and consumer research, this paper presents a systematic effort to integrate current research on consumer empowerment with highly influential theories of power. A conceptual overview of power consisting of three dominant theoretical models is developed onto which is mapped existing consumer empowerment research. Design/methodo...
متن کامل